Revealed: The Biggest Downtown Story No One Is Telling

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• Rendering of Pizza Rock on Fifth Street.
• Rendering of the Downtown Grand.
• Rendering of the Downtown Grand's Fifth Street entrance.

Ignored by local media, Fifth Street Gaming CEO Seth Schorr recently revealed all the food and beverage tenants for their huge Downtown Las Vegas development. The revelation of I Love Burgers, Pizza Rock and Daily Kitchen & Wellness Bar joining the project was outlined to the Las Vegas City Council while detailing the ongoing transformation of the former Lady Luck Hotel and Casino into the Downtown Grand.

The hotel forms part of the Downtown3rd Entertainment District, snaring neighboring bars and retail under its umbrella. Schorr confirms the arrival of Pizza Rock to Fifth Street, a Nevada outpost of Tony Gemignani's Sacramento "pizza experience." Schorr promises pizza tossers will spontaneously drop their dough and start break dancing. Taking over the former Celebrity Theater, the new design rendering for the pizza place teases a flaming truck to be mounted to the building roof.

Also on Fifth, Mob Bar will undergo a proposed re-vamp and remain alongside The Triple George and Hogs & Heifers. Downtown newcomers include I Love Burgers and Summerlin's Daily Kitchen & Wellness Bar. Both are run by Downtown3rd partners LEV Restaurant Group.

On the casino floor, Commissary on Downtown3rd becomes the central hub restaurant, adjacent to an outpost of Vegas Chinatown "Ultra Tavern" Little Macau.

Other food options for the Downtown Grand include a Biergarten, NY Deli & Sports Book and the S+O Cafe, presumably named after surrounding streets Stewart and Ogden.

On the third floor of the casino, an all new 30,0000-square-foot pool is being referred to as a "retreat" and will host the Pool Bar & Grill. Bars and lounges include the Empire Room, Lobby Bar and Center Scene, a bar located in the middle of the gaming area. Kauai Shave Ice & Daiquiri Bar will feature a street-side pick up area. The imaginatively titled Gelato will be part of the fast food options including dim sum and crepes.

Downtown Grand will offer 629 new rooms and 25,000 square feet of casino space. The urban warehouse design of exposed walls and floors derives from a fictional back-story that the building housed a former neon factory built in 1953. When "neon went out of style" the "factory" was shut down in 2008, before its current re-purposing as a casino. The stated aim is to avoid making a carbon copy version of a Strip resort.

Downtown Grand's remodel aspires to earn the hotel an AAA Three Diamond Rating, branding the resort a "Mid-Scale Plus" hostelry. Still to be announced, the full details of the District's 80,000 square feet of retail projects surrounding the Mob Museum and Farmer's Market. In return for financial deals from the city, the resort is required to be complete enough to earn a Certificate of Occupancy by Sept. 30, 2013.
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