The boxy and bland exterior shell may be that of a former Sears, but Backstage Bar & Billiards is sprucing it up it up in style, with an extra helping of neon signage. The 4,000-square-foot DJ-centric pool lounge opened this week at 601 Fremont, but construction continues inside and out.
An eight-foot neon sign now overhangs onto Fremont street, enticing customers to "Triple B" with pool balls sitting in cocktail glasses. Below, the front door is covered with ornate metal accents and bordered by Anvil music equipment cases, a design motif that extends inside the lounge. The flight case accents also frame the window on Fremont Street.
Still to come in the same building, Fremont Country Club, a 10,000-square-foot live music venue. A temporary banner touts a January opening, but will be replaced by a 16-foot neon sign that will spike upward on the same corner and they are also adding a two-foot-tall digital wrap, snaking around the building.
A single, second floor window facing 6th Street is the sole hint that progress upstairs is underway. Proposed plans from owners Big Daddy Carlos and Ava Berman regarding the upper levels, include retail spaces and a FM radio station. However a check of current Federal Communications Commission radio licenses indicates no pending license is on file to grant broadcasting from the building. The F.C.C. has not yet approved the license.
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