We just can’t get enough of Flavor Flav and his new House of Flavor opening Wednesday. Bloomberg Businessweek sat down with the rapper from Public Enemy to find out why now is the right time to open another chicken restaurant. “House of Flavor is just one restaurant. I’m trying to do as good as the next big chain of chicken restaurants, like KFC (YUM) or Popeye’s (AFCE). Not outdo them, but I want to have a long-lasting business so if anything happens to me, my family could be secure.”
Flav even spills the secret to his delicious chicken.
“If you ever pay attention to KFC, or Popeye’s, or Church’s, you’ll find out that their secret is in the breading. My secret is: I season my meat first and then roll it through regular flour, [letting] the seasonings from the meat season the breading. That way, when you bite into my chicken, you get that double whammy.”
The restaurant even plans to feature at red velvet waffle.
· Why Flavor Flav is Opening a Fried Chicken Restaurant Again [BB]
· All Coverage of House of Flavor [~ELV~]