Gossip columnist Robin Leach reports that shouty chef Gordon Ramsay will be opening a third restaurant in Vegas, this time at Planet Hollywood Resort.
Already Ramsay has Gordon Ramsay Steak with its “Fury for Flavor” at Paris Las Vegas, and Gordon Ramsay Pub & Grill takes over the Bradley Ogden space at Caesars Palace with an opening by the end of the year.
In July, the podcast Five Hundy by Midnight reported receiving a Total Rewards survey to collect market research information on a Gordon Ramsay burger concept dubbed GR Burger.
Located center Strip at Planet Hollywood Resort & Casino, Gordon Ramsay’s GR Burger brings new life to one of the most energetic areas of Las Vegas. GR Burger will introduce a stylish modern ambience, youthful energy and sporty vibe—a departure from your typical burger joints.Here, guests can enjoy a contemporary menu, diverse specialty drinks and self-serve beers on tap, coupled with uncompromised sports and entertainment viewing.Gordon Ramsay’s GR Burger will also have an open kitchen to add to the excitement—watch our cooks prepare your burgers over an open hardwood flame grill. Caesars Entertainment periodically sends out a Total Rewards survey to float new ideas. Five Hundy notes that other surveys have looked at a “possible Golden Corral Buffet at Imperial Palace and various name concepts for the new buffet at Caesars Palace.”
The podcast reports that other possible names for a Gordon Ramsay burger concept “include Fat Cow Burger, Flame Burger, Gobsmacked Burger and G-Spot.”
· Caesars Ponders a Third Gordon Ramsay Concept [~ELV~]
· All Coverage of Gordon Ramsay [~ELV~]