Exclusive Blockbuster Details on Gordon Ramsay's Coming $2.5 Million Flame Burger

Grid View

• Gordon Ramsay's coming Flame Burger will be at the north entrance to Planet Hollywood Resort.
• Right now, the space is wrapped in plywood.
• Here's the north entrance of Planet Hollywood Resort.
• The corner of the coming Flame Burger next to the Extra Lounge.
• Flame Burger from the entrance to the Miracle Mile Shops.
• Flame Burger will sit next to the Extra Lounge.

What does $2.5 million buy you? A large real estate footprint and Gordon Ramsay is Bigfoot-ing his way into Las Vegas super-celebrity chef status. Next for the shouty chef, a 5,660-square-foot burger bar at Planet Hollywood Resort, a project titled Flame Burger.

The casual concept, with a less-than-carefree multi-million dollar budget, includes a special visual effect "flame wall," a stacked keg room and 20 self-serve beer taps. For PH, they see in Ramsay a personage "consistent with the Planet Hollywood 'hip' branding." For Ramsay it will present his third high-profile restaurant completed within a year and located within a half-mile radius of each other.

Flame Burger lands Ramsay another prime Strip location, instantly leapfrogging the chef over Koi and Strip House as Planet Hollywood's premiere restaurant, even if it does have such an informal agenda.

The 250-seat burger joint is being constructed in the former high-limit table gaming area that used to be housed behind the still functional Extra Lounge. It's the first thing you'll see after entering from the Strip at the north entrance. Or when entering the resort via the Miracle Mile Shops; it's adjacent to Sephora and directly across from a Starbucks.

The hefty $2.5 million construction budget is partly a result of creating a whole new kitchen environment in a casino section never intended for food preparation. The projected, less than $1 million price tag of Ramsay's Pub & Grill venture down the street at Caesars Palace was greatly helped by the existing infrastructure left by the vacated Bradley Ogden restaurant.

Eater Vegas previously disclosed the precise design elements of Ramsay's forthcoming gastropub at Caesars Palace. Similarities with that design spin include an abundance of metal kegs and an informal approach that promotes bar stool seating, bar lounging and a counter for kitchen viewing. A strong visual gimmick, similar to the Chunnel entrance at Gordon Ramsay Steak at Paris Las Vegas and the pub's Brit-Pop stylings at Caesars Palace is the cool-to-touch glass frontage that houses a "flame wall." Flame visuals also spring forth from a display created for a large plasma TV.

Inside, curves of mustard, red and brown colors are employed and lighter colored eggshell tables and chairs fill the main dining area. The airy nature will create a restaurant brighter and more open than Ramsay's previous locations, but attracting a more notably down market potential audience than the elevated demographic attracted to his Paris steakhouse.
—Bradley Martin
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