Philippine institution Max's Restaurant is coming to Nevada. Created in 1945 by Maximo Gimenez, a Stanford-educated teacher, his first customers were American occupation troops in Quezon City. With a still used recipe from his niece, Max's became "the house that fried chicken built." He added perennial Filipino favorites such as halo halo, merienda and kare-kare to the menu.
Remodeling a shuttered Lone Star Steakhouse & Saloon in the Mission Center strip mall, the 6,105-square-foot overhaul has a publicly announced budget of $650,000.
Max's Restaurant began franchising in 1988. In addition to the Philippines, they operate five stores in California, two in Hawaii and one in New Jersey. The first Las Vegas branch has begun hiring.
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Max's Restaurant San Francisco, CA [Photo: Max's Restaurant]