The country's No. 1 cash generating Denny's restaurant has reopened early on the Strip, the top part of a 26,500-square-foot, two-story, $9 million addition to the Best Western Plus Casino Royale resort.
Not scheduled to debut until December or January, the new second-floor space is accessed via an escalator next to signage predicting your estimated wait time, placing a trip to Denny's on par with a ride on Disneyland's Pirates of the Caribbean attraction.
Operating on this plot of land for almost 50 years, the 24-hour location keeps the same menu, but adds room for almost 300 diners and an open air balcony with views of the and the Strip below and the Mirage's exploding volcano attraction across the street.
Just so you don't mistake this branch from their other Las Vegas Boulevard outpost facing the Monte Carlo resort, this location hosts an illuminated 50-foot fork mounted to the exterior.
Shuttered for almost a year of remodeling, the Denny's Corporation needed to alert shareholders of the extent of a year's lost revenue from this site, explaining "in the third quarter of 2013, this high volume restaurant generated pre-tax operating income of $0.7 million on sales of $2.1 million."
Next door, a new Walgreens occupies the ground floor and is already fully stocked and waiting to open soon. On the opposite side, the long awaited, first White Castle burger restaurant in Las Vegas has unveiled its exterior design fortification and awaits signage. It is expected to debut in early 2015 at the latest.