The Las Vegas Strip burger wars have yet another ingenue entrant. Primeburger will be taking over 1,030-square-foot of space formerly occupied by Häagen-Dazs at the Venetian's Grand Canal Shoppes food court. The concept and name are inspired by the shuttered 74 year-old Manhattan landmark diner that sat across from St. Patrick's Cathedral. The new Prime Burger will feature spirits, shakes, "boutique burgers" and bring the new, but currently unexplained, novelty of "crafted fries."
They will be competing in a very crowed burger field just a few steps away. The food court is already home to Shake N' Burger and a Johnny Rockets burger joint. Prime Burger will also be receiving more competition from the unknown replacement for their newly vanished neighbor across the hallway, Towers Delicatessen.
Towers Deli quietly shut their 2,161-square-foot Manhattan-inspired delicatessen space, vacating the largest casual dining footprint in the food court.
Operated by ARK Vegas, the team still operates Greenberg's Deli inside the themed Village Streets Eateries at the New-York New York. Ark Vegas is facing an uncertain 2014 quarter at the resort, with the December arrival of Shake Shack's burgers and the 24-hour Tom's Urban restaurant. Ark runs on property the America 24 Hour Restaurant and Broadway Burger Bar and Grill, both very similar in tone to their new rivals.
No replacement for Towers Deli has been announced.