Apparently there is confusion between Giada's Italian Cucina in Henderson and Giada De Laurentiis' restaurant at The Cromwell, so much that often concierges and guests are calling the small 12-seater that's been in business for five years to make reservations. Attorneys are even getting involved in the naming dispute.
Owner Daniel Convertino of the Henderson restaurant tells the Las Vegas Sun that Caesars Entertainment has sent letters asking him to change the name, requested that he not to open more restaurants (he apparently has one in the works in Summerlin) or use the Giada name at new locations, and a raised concerns that he might open a location on the Strip.
He even gets calls for reservations. "I get about seven phone calls a night from the Caesars properties trying to make reservations for her place using my phone number," Convertino says.
He also says callers get mad at him because he doesn't give them the number for Giada. "I've had people be quite rude saying how come you don't know the number, and I say that I just don't have it and I don't want to be accused of giving out a wrong number," he says.
He notes that he's never tried to say that his restaurant is associated with De Laurentiis. "Since her restaurant opened, we've had five or six people ask what the relationship is, and I say no relation. This was my grandmother's nickname," he tells the Sun.
Convertino also says he applied for a trademark for the Giada name, and no red flags came up at the time.
· Giada at The Cromwell vs. Giada's Italian Cucina in Anthem [LVS]
· All Coverage of Giada De Laurentiis [~ELV~]