First Word on the $38 Million Pure Nightclub Remodel

The Hakkasan Group takeover and complete remodel of the former Pure Nightclub at Caesars Palace will attempt to purge the venue's association with Angel Management Group and lay a foundation to ride out an uncertain new decade of nightlife on the Strip.

With a eyebrow raising, but not truly gasp inducing, estimated $38,393,425 in construction costs, the sequel to Pure lags far behind the mammoth expenditure afforded the Victor Drai branded scene at The Cromwell located just across the street and the group's own Hakkasan flagship at the MGM Grand further down Las Vegas Boulevard.

With all the budgetary focus being placed on the interior renovation of the 36,000-square-foot Pure, a more useful comparison might be with the 38,000-square-foot Light Nightclub at Mandalay Bay, reported to have cost "$25 million-plus" to build their club from scratch. The physical structure of Pure does not need to be altered, the "good bones" saving the team millions of dollars in headaches. Pure debuted in 2004 at a cost of $15 million.

Despite local reports and speculation, the concept does not add a beach club, or a full kitchen, or stretch out to the Strip and the majority of the changes are restricted to the interior. The biggest and costliest addition will be a new mezzanine featuring "sky boxes" providing exalted views of the club below.

Technically, the space operates on four levels, but not all are for the public. The basement level receives a new elevator and dry storage area. The first level is adding new stairs, ramps, an elevator, a service bar, a "bulk CO₂" room and the all important, "holding cell."

The new mezzanine provides the biggest innovation. A bar will be installed, restrooms built, a back of house area included, another elevator dropped in and new seating booths will be joined by "sky boxes." The booths and boxes circle an open section designed for maximum viewing potential of the club below and most probably will be available at an equally elevated price.

The terrace area will be extended by 350-square-feet and add new 12 to 16-foot-tall cabanas. Part of this section is adapting a "wood like plank" design for the walls. New awnings will shade the terrace and a glass windscreen will also act as a protective rail.

No new name is suggested by current plans and an "early 2015" debut is still promised by the Hakkasan Group.
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