Nothing Bundt Cakes Grows To 100 Franchises

Las Vegas-based Nothing Bundt Cakes opened its 100 bakery in the United States, this one in  San Marcos, Calif., and plans to open 30 to 40 bakeries yearly through 2019.

The bakery that launched in Las Vegas in 1997 now has locations in 22 states from coast to coast. Founders Dena Tripp and Debbie Shwetz started franchising the bakery in 2006.

“We realized Nothing Bundt Cakes had the potential to grow beyond our hometown and began developing our franchise program,” Shwetz says. “Within a year, our first franchise-owned bakery opened in California, and we’ve grown ever since on the strength of the concept, the quality of the product and the passion of the people in each of our bakeries nationwide.”