Pushed to fame by an appearance on ABC’s entrepreneur competition TV show Shark Tank, cousins Jim Tselikis and Sabin Lomac are now bringing their Cousins Maine Lobster Food Truck to Las Vegas.
After mentorship, national exposure and a $55,000 investment, the pair built on a $150,000 a year concept in 2012 to quickly become a multi-milion dollar venture with trucks in Houston, Los Angeles, Phoenix and seven future expansion cities.
One of the local franchise owners is Jimmy Shoshani, whose family were the saviors of Las Vegas Boulevard institution White Cross Drugs, reviving it as White Cross Market.
The Las Vegas truck is currently hiring and the proposed menu includes Maine lobster roll served chilled with "a touch of mayo" on a New England style roll, or a Connecticut-style version with warm with butter and lemon, plus a roster of lobster quesadillas, Maine lobster tail, clam chowder, lobster tacos, shrimp tacos, whoopie pies and "Maine lobster ice cream."
The price point has yet to be revealed, but the aim is to serve "Maine lobster in Las Vegas with money left over for the tables."
No location or timetable for arrival has been announced, but Shoshani's company has registered the truck at the White Cross Market address, home to an ample parking lot.