clock menu more-arrow no yes

Filed under:

Imagine Dragons Take Over the Hard Rock Cafe on the Strip

To celebrate the release of Smoke + Mirrors, Hard Rock has Imagine Dragons T-shirts, pins and menu items.

Imagine Dragons take over the Hard Rock Cafe on Feb. 17.
Imagine Dragons take over the Hard Rock Cafe on Feb. 17.
Gustavo Caballero/Getty Images

Homegrown band Imagine Dragons take over the Hard Rock Cafe on the Strip on Tuesday, Feb. 17, to celebrate the launch of their album Smoke + Mirrors.

The Grammy Award-winning band is the first to take over the Hard Rock Cafe’s internal video system. More than 20,000 screens at the Hard Rock’s 151 cafes around the world will show videos of songs handpicked by the band. Expect to hear tunes from Nirvana, Outkast, Talking Heads, The Cars and more.

The band’s sophomore album also triggers a limited release of autographed Signature Series T-shirts hidden throughout the racks at various Rock Shop locations worldwide.

The cafe also has an Imagine Dragons-inspired menu that includes the Dragon Berry Daiquiri, Radioactive Lemonade and the non-alcoholic Imagine Smoothie.

T-shirt and pin sales go toward the band’s Tyler Robinson Foundation. The limited edition Imagine Dragons Signature Series: Edition 33 T-shirt and pin are available online at RockShop.HardRock.com and at Rock Shops.

Hard Rock Cafe

125 Bourbon Street, , LA 70130 (504) 529-5617 Visit Website

Sign up for the newsletter Sign up for the Eater Las Vegas newsletter

The freshest news from the local food world