Catch Cousins Maine Lobster in Vegas Starting Today

Starting at noon today, you can discover why Barbara Corcoran saw big dollars and big lobsters in her future on ABC's entrepreneur competition Shark Tank. The TV show judge invested $55,000 in the Cousins Maine Lobster company created by cousins Jim Tselikis and Sabin Lomac, who sold her on the business model of food trucks serving quality lobster rolls. The franchise has generated $3.5 million in income since that initial five-figure investment, supporting a fleet of new trucks headed to California, Texas, Florida and Georgia.

Their first permanent Las Vegas food truck starts serving this week and as Eater Vegas predicted, local franchise owners Jimmy Shoshani and John Rouvas will initially park in front of their White Cross Market, close to the Stratosphere.

It will be there today from noon until 9 p.m., with a menu including the signature lobster rolls, either served chilled or warm, Maine lobster tail, lobster quesadilla, shrimp tacos and bisque. Prices have yet to be revealed, but their motto is to offer "Maine lobster in Las Vegas with money left over for the tables."

The truck then goes on the move later this week including a weekend stint at the Las Vegas Speedway. Their online schedule will be updated weekly.