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Rice Bowl Kings The Flame Broiler Invade Las Vegas

After opening 200 locations, Las Vegas will get their first taste of "Magic Sauce."

The Flame Broiler
The Flame Broiler

With only 10 items on the menu, The Flame Broiler specializes in a healthy alternative to fast food and enough market share to dare to call themselves the "Rice Bowl King." Created in California in 1995, the franchise has now passed the 200-locations milestone, expanding to Arizona, Florida, Oklahoma and now a shuttered Quizno's on the westside.

The Las Vegas Flame Broiler will occupy 1,253 square feet, plus outdoor seating, at the Rainbow Business Center, next door to a Starbucks.

The brief menu offers the choice of a bowl, or a plate, filled with the option of chicken, beef, steamed broccoli, cabbage and carrots, brown or white rice and the company's own version of teriyaki sauce. The plates arrive with a cabbage salad, sesame dressing and "seasonal fresh fruit." Combinations of the ingredients can be mixed and matched. Their optional "Magic Sauce," mild or hot, is also a favorite.

To earn the "healthy" tag, the company promises, "Absolutely No Frying, No added MSG, NO DAIRY, No Skin, and No Trans-fat."

The Rainbow Boulevard location is under construction and no opening timetable has been announced.


651 N Rainbow Blvd, Las Vegas, NV 89107 (702) 992-6277 Visit Website