Restaurant Business just named New York-New York one of the 10 groundbreaking concepts of the year.
Instead of planting restaurants around the casino floor, New York-New York moved them right on the Strip. “Tens of millions of people walk The Strip annually, so it’s no surprise that casinos and hotels realize that putting enticing, interesting and attractive concepts Stripside is good for both business and image,” chief concept officer of Consumer Concept Group Tom Ryan tells Restaurant Business. His Tom’s Urban joins Shake Shack with entrances at the front of the resort.
The move also recognizes that tourists no longer stick to one resort during their stays. “There is a definite tendency for modern customers to use the entire Las Vegas Strip landscape in putting together an evening of fun and entertainment,” Ryan says.
Next year, MGM Resorts plans to open The Park right between New York-New York and the Monte Carlo with an arena anchoring the site in the back and restaurants and bars lining the front.
Orange County sandwich shop Bruxie, sushi and sake from Sake Rok, Beer Garden, the Robert Mondavi Jr. Wine Experience, Dierks Bentley's Whiskey Row and Philadelphia-based Cuba Libre Restaurant & Rum Bar are all expected to open in 2016. Virgil’s Real Barbecue is rumored for the site.