Ohio-based Hot Head Burritos is headed to Las Vegas, as the company expands its bold plans to shake up the national "Quick Serve Mexican" scene and chip away at rival Chipotle's market share.
Hot Head's first Las Vegas location, a 1,334-square-foot space in the southwest, will slot into a former insurance office at the Fire Station Plaza at the intersection of the Southern Highlands Parkway and Valley View Blvd.
Know for its smiley Leroy logo, the restaurant allows guests to customize their burritos, bowls, nachos and tacos with their choice of proteins, rice, beans, salsa, cheese and vegetables. Sauces include "mild," "little wild" or "crazy wild." The franchise is also popular for its "Li'l Burrito," "Li'l Bowl" and "Li'l Nachos" children's meals.
Between 2007 and July of 2015, the chain has opened 63 stores, with dozens spread across Ohio. With an estimated $253,000 construction budget, the Las Vegas makeover has just begun, but the opening times have already been announced, with Hot Head serving Monday to Saturday from 10:30 a.m to 10 p.m. and Sunday from 11 a.m. to 10 p.m.