With news L.A.'s famed Canter's Deli is headed to The Linq Promenade and Tivoil Village later this year, the company behind the expansion, Celebrity Brands Restaurants, is also focused on bringing all new creations to Las Vegas, with an eye on the MGM Grand and the Luxor. First on the agenda, a Bettie Page Bar and the James Dean Hollywood Grill.
CBR is working in conjunction with CMG Worldwide, who handles the licensing for more than 300 celebrities, including icons as diverse as John Belushi and General Patton.
To fund the operation, CBR is using the EB-5 foreign investment strategy that creates a fast track to a Green Card application for foreign investors helping create a large number of U.S. jobs. The method has been used to varying success by SLS Las Vegas and the under construction Lucky Dragon, Alon and Resorts Worlds hotels and casinos.
Canter's Deli is the first phase of the CBR Las Vegas invasion, importing their classic Jewish deli experience and creating a 4,200-square-foot space at the The Linq and 5,600-square-foot restaurant at Tivoli.
Phase two is the Bettie Page Bar and fashion store and tattoo parlor. The bar is promoted as headed to The Linq, filling 1,500-square-foot and scheduled for the second quarter of 2016. No mention of a signed lease has been announced, unlike the Canter's project. The fifties-themed bar will feature "quintessential care-free, fun-filled style in the décor, servers clothing, and overall atmosphere." The 3,100-square-foot store is penciled in for the MGM Grand, aiming for the third quarter, selling "Bettie Page inspired dresses, lingerie, bridal gowns, swimwear, and shoes."
Phase three will deliver the James Dean Hollywood Grill, initially pitched to investors as a tenant at the Luxor or Tivoli Village. The current proposal on the Strip is a 500-seat, fifties-themed, 5,000-square-foot restaurant serving "gourmet style barbeque" and the added, and very unique bonus of "performances and interactive dining experiences with a life-size hologram of James Dean."
Once those are completed, CBR will head back to Tivoli Village and expand to McCarran Airport. There, a 5,000-square-foot, 250-seat Amelia Earhart Aviators Restaurant will be "1930's aviation themed" and serve burgers and beer. Guests can also be entertained by a "a holographic avatar of Amelia, as well as other aviators and celebrities of her time, will greet and interact with guests."
And at Tivoli Village, the Brown Bomber Burger will celebrate boxer Joe Louis in a 4,500-square-foot burger joint, "including video of his fights, and interactive dining experiences with Joe Louis."
Construction work on the Canter's Deli at The Linq has been confirmed and the company promises a lease has been signed at Tivoli Village, where they hope work will commence on June 15. The company's remaining roster, signed leases or status of construction permits have yet to be confirmed.