A $2 Million Gordon Ramsay and Purple Zebra Team Up at The Linq

Over two years since Eater Vegas first revealed star chef Gordon Ramsay was bringing a fish and chip shop to The Linq, new paperwork suggests he really will be frying on the Strip this summer.

Gordon Ramsay Fish & Chips was once planned to fill a 740-square-foot slot next door to the High Roller observation wheel ticket entrance. L.A.'s Canter's Deli has annexed that space to debut their 4,200-square-foot restaurant, also this summer.

Ramsay has now moved his fourth Las Vegas restaurant much closer to Las Vegas Blvd. and is being constructed in tandem with its neighbor, Purple Zebra, a daiquiri bar. Project permits filed earlier this month indicate $2 million has been allocated for the estimated construction costs, which will cover 3,100 square feet of combined storefront. Between the pair, there will be room enough for a maximum of 64.

Behind the plywood sits the third attempt by The Linq to try and engage public interest in their Purple Zebra concept. The original spent an estimated $2.1 million to be built and stretched into a 4,230-square-foot space, with room enough for a potential 96 guests alone. It shuttered 12 months later, moving inside The Linq resort to operate a small outpost next to a hotel elevator bank.

The new Purple Zebra incarnation will allow guests to mix "10 daiquiri flavors, candy and toppings to create their one-of-a-kind drink." That figure is down from the original's 30 different flavors and 38 novelty drinking cups.

Gordon Ramsay Fish & Chips

Gordon Ramsay Fish & Chips. Rendering: Caesars Entertainment

Renderings still point to Ramsay's chip shop sporting a red telephone box entrance and a giant Union Jack decorated fish, hard to miss signage from the Strip.

And still on the menu, "fish and chips, bangers and mash, chicken planks and hearty seafood chowder." Two years ago Ramsay told Eater Vegas the fried fish would be traditional cod "until it ran out."