Country music star John Rich, of Big & Rich fame, is expanding his "lifestyle-brand" of boots and sandals and creating Redneck Riviera, a "Nashville style honky-tonk bar" at the Grand Bazaar Shops.
While few details are currently available, a large vinyl banner promoting the bar can now be seen from the Strip above the first Las Vegas home of Wahlburgers, created by celebrity brothers Paul, Mark and Donnie Wahlberg.
A leasing kit for potential new tenants at the open air mall, located in front of the Bally's Las Vegas resort, promises Redneck Rivera will debut in "fall 2016." It will join the still under construction Wahlburgers, Chicago's Giordano's and their famed deep dish pizza and the already open 24-hour Starbucks as the four dining and drinking anchors.
In June 2015, John Rich announced he would be debut the first Redneck Riviera bar and restaurant in downtown Nashville earlier this year, with expansion plans for Myrtle Beach, S.C., and Pensacola, Fla. Progress appears to have stalled on all of those locations.
A year ago, the new chain was self-described as "high-end," "family-friendly," and "the more rural, rowdy version of Margaritaville." Rich's patriotic boots and footwear line is promoted as "America's brand," created "for people that work hard and play harder."
Alongside Big Kenny, the Big & Rich duo are frequent Las Vegas visitors and are locally celebrated at the Rio, where their hit song, "Save a Horse (Ride a Cowboy)" is a staple of the Chippendales male revue.