Leasing documents still promise the second Las Vegas home of Dutch Bros. Coffee is headed to the Windmill Retail Plaza, bordered by Windmill and Bermuda. But in the adjacent retail center, yet another out-of-state born coffee shop also intends to compete for your beverage dollar.
Ohio’s Joe Maxx Coffee Co. has big plans for nationwide expansion and will drop their fourth location at a 5,250-square-foot corner spot at the Windmill Retail Plaza, next door to Miko's Izakaya and close to Bachi Burger. A drive-thru will be created will the estimated total construction budget of $122,400.
Joe Maxx debuted in Ohio in 2011, opening in Cleveland and Youngstown, before spreading their wings to Englewood, Florida. The company name, logo and brand are built around a fictitious World War II pilot who transported coffee after the war. A plane crash laden with a cargo of beans forced the fighter ace to launch his first coffee house right where the plane had ditched.
On the menu, specialty drinks such as the "White and Dirty," a sweet vanilla latte steamed with ground cinnamon, "Joe's Spike Lemonade," created with "real lemonade with a shot of espresso over ice" and the "Kiki Aloha," a "caramel iced latte with a taste of coconut." They also serve a full roster of sandwiches, wraps, salads and breakfast pastries.
Construction work has yet to begin, but the project is touted as "coming soon." An opening timetable or official acknowledgment of the second Dutch Bros. Coffee location has yet to be revealed.