Explaining it has been an "incubator" dream project for more than a decade and almost two years since first confirmed, the shouty-chef himself was the first to reveal what to expect from his much-anticipated fourth Las Vegas restaurant, set to debut before the middle of October.
Gordon Ramsay Fish & Chips will be located close to the Las Vegas Boulevard entrance to The Linq Promenade and a side entrance to the Flamingo resort. More than $2 million was allocated earlier this year for construction to build both the casual takeaway and the adjacent Purple Zebra daiquiri bar. Via his Facebook account, chef Ramsay live streamed the latest details during a surprise visit to a staff training session and a site review of the restaurant.
Guests will enter though re-purposed, vintage British telephone boxes and encounter a bright red, white and blue interior. On the walls, two 55-inch inch TVs, a wall of newspaper print decor and a large neon version of the brand’s fish logo.
Customers will line up to place their order at the counter and beverages will be self-serve. Outside, there will be room enough for "20 to 25" on the patio or "terrace," as Ramsay prefers to call it and seating inside for another "20 or so."
A selfie station will allow guests to take a souvenir photo and post it directly to social media.
A life-long devotee of the British seaside staple, Ramsay says opening hours will be daily from 11 a.m. to 11 p.m and 1 a.m. on the weekend, with the chef recommending you create a Vegas version of an English resort town experience, walking down the Strip with a bag of chips, just like you would on Blackpool beach.
Describing it as a "grab and go" venture, he ensured his new employees, "it maybe one of the tiniest restaurants we've ever opened, but I can assure you it’s going to be one of the most powerful."
To be served on trays with a prominent Union Jack flag design, the menu will include battered fish and chips, a "fish-wich," the "most amazing fish sandwich," wrapped in the "most amazing pita bread," chicken and chips, shrimp and chips and sausage and chips.
Ramsay was also very enthusiastic about his milkshake flavors, including sticky toffee pudding, buttermilk raspberry and his personal "signature" Biscoff cookie creation.
Even before it opens, the chef tipped a second location is being considered for Santa Monica and as for the rest of the Ramsay empire, "exciting projects are planned for Baltimore and New Orleans."