Set to debut during the first quarter of 2018, the first permanent esports arena on the Strip heads to the Luxor with a hefty construction price tag and a substantial footprint to fill inside the shuttered LAX nightclub.
Currently called the Esports Arena Las Vegas, the project recently hired Premier Partnerships to find a new advertising sponsor to re-brand the concept with its own name.
Covering 30,553 square feet over two levels, the arena allocated an estimated construction budget of $8,650,000 to overhaul the club, including all flooring, electrical, plumbing, and lighting.
Set to be open seven days a week, with a maximum occupancy of 990, the facility is adding “two bars, as well as a fast-casual restaurant.” Allied's first arena, a 15,000-square-foot space in Santa Ana, California, hosts a beer-only bar and created themed-cocktails for special event evenings.
In Las Vegas, the space will add a “competition stage, LED video wall, telescopic seating and daily gaming stations” and hopes to build a remote audience via steaming and its television production studios.
Partnered with Allied Esports, YWS Design & Architecture have unveiled a unique “VR Experience” to view its renderings of the arena, creating a 360-degree perspective on the future plans, hinting at gaming stations luring customers right off the casino floor.