Rumor, the "boutique hotel" created by The Siegel Group in 2010, was sold for $18 million last month and is slowly rebranding itself as Serene Vegas, an InnPlace Resort. Still featuring temporary signage, among the promised upgrades, a new restaurant to fit into the self-described "contemporary, calming, and thoughtful environment most conducive to escaping the heightened stimulation of Vegas.
Located on Harmon Avenue, directly across from the Hard Rock Hotel, the Siegel Group launched Rumor in 2010 as 150-room, 21-plus destination, with its own energetic spin proclaiming the place offered a "sexy yet unpretentious, glamorous and accessible, eclectic with a relaxing and inviting ambiance."
The original dining option was Addiction from Vic Moea, aka "Vic Vegas," still riding high from his TV appearances competing to become the "Next Food Network Star." He left the property the following year. The new Serene restaurant will be called RLX and is promised as "coming soon."
The Siegel Group has kept the rights to the Rumor name and has announced the hotel brand "will re-open in a new swanky Las Vegas location in 2018."