If the name of your concept is "Dutch Bros," it makes sense you’d be attracted to a street called Windmill. News that cult java joint Dutch Bros. Coffee was creating a second local home was broken last March, but the brand has only now set wheels in motion for the expansion.
Confirmed for the southeast corner of the Windmill Retail Plaza, bordered by Windmill and Bermuda, the new location will fill 480 square feet, smaller than the company's original 1,380-square-foot Las Vegas space at 2840 E. Tropicana Ave., seven miles to the north. Paperwork uncovered last year hinted at a much larger retail footprint.
The Windmill space will feature a drive-thru, a walk-up window and an outdoor area with a picnic table. Vehicles will be met by staff with electronic tablets to take their order. The building design will be a very close copy of the same kiosks used in the company's more than 260 locations across seven states.
Loyal customers, known as the Dutch Mafia, gravitate to their blend of Colombian, Brazilian and El Salvadoran beans, their array of flavored coffees like the chocolate macadamia nut "Annihilator" and the "911," created with Irish cream and 6 shots." They also serve lemon poppy-seed, chocolate chip and orange cranberry muffin tops.
No timeline for completion has yet been revealed. The Dutch Bros will sit less than 500 feet from another caffeinated recent arrival, Joe Maxx Coffee Co.