The boozy self-serve kiosk inside Harmon Corner is almost ready to debut, with a carefully calculated format they hope will expand to malls, airports and hotels. Located in the middle of the pedestrian walkway, across from Krispy Kreme Doughnuts on the mall’s upper level, Hop has built a 12 foot in diameter, beer vat-inspired concept featuring 26 taps to serve wine and domestic, imported and local beers.
Staff known as “Tapsters” will set up an account after checking ID and taking a photograph of your face. Guests then load up their “Hop Card” with a dollar amount that can later be increased remotely without a Tapster’s help. The card is scanned and a drink is chosen. Facial recognition technology checks the photo in its system matches the customer, who can then walk off down the Strip with their purchase.
Guests pay by the ounce instead of the glass and have the opportunity to sample the beverages before committing to a full pour. Nevada state law blocks purchasing more than 48 ounces within a 15-minute time span.