The Edible Cookie Dough Invasion Takes Over the Strip Next

Fans of edible cookie dough will soon have a place to dip into chocolate chip cookie dough, birthday cake, and red velvet varieties right on the Strip.

San Francisco-based Doughp (pronounced like “dope”) opened in April 2017 on Pier 39 and already has plans to debut at the Miracle Mile Shops in spring 2019. Eater SF called it a “is a somewhat parodical interpretation of owner Kelsey Witherow’s love for the genre, combined with a passion for baking.”

Aside from the aforementioned flavors, Doughp scoops a S’mores variety, Cookie Monster with Oreo pieces in blue dough, M&Ms, Basic Bae with confetti sprinkles, Hella Nutella with Nutella and Oreos, and #VeganLyfe, a gluten- and nut-free chocolate chip variety.

Doughp also has flavors that make a less frequent apparent such as Feeling Salty? with sea salt, pretzels, and caramel bits and Matcha Dood with snickerdoodle, green tea, and white chocolate.

Witherow touts this as a 24/7 location with desserts and a coffee bar.

Since opening in 2017, Witherow reports selling “more than 250,000 scoops of cookie dough” making more than 50,000 pounds of cookie dough.

• UPDATED: Doughp, SF’s ‘Hip-Hop-Inspired’ Cookie Dough Kiosk, Inspires Backlash [Eater SF]