A more familiar name east and southeast of the Mississippi River, Bruster’s Real Ice Cream is making a very strong push into the franchise market and has signed up a local developer who is promising to launch “multiple” Las Vegas locations.
Serving handcrafted ice cream, yogurt, Italian ice, and sorbet, Bruster’s was created in 1990 by Bruce Reed of Bridgewater, Pennsylvania. With almost 200 outposts across 20 states, including six in southern California, the house specialty is ice cream created with its “home-style mix,” made daily to prevent “ice crystals from forming.”
Each store is permitted to create a maximum of 24 flavors each day from a roster of 150 and customers can sign up for alerts when their favorite is on the menu. Bruster’s also operates a reward program for repeat guests, and those who turn up with their dog are rewarded with a “free Doggy Sundae,“
Featuring waffle cones, sundaes, splits, cakes, blasts, shakes, and in some expansions, savory dishes from the well-known Nathan’s Famous hot dog menu, Bruster’s huge ice cream menu is the main attraction.
Among the more unusual flavors, Southern banana pudding, coffee cake streusel, deep dish apple pie, and eggnog. Candy “eyes” are also a popular upgrade to an ice cream cone.
Exact locations or estimated opening dates have yet to be revealed.