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Look out, Chick-fil-A. Restaurateur Robert Earl and celebrity chef Guy Fieri have again joined forces and are now looking to capture Las Vegas chicken fans’ fast-casual dollars.
The exuberant team debuted the first Chicken Guy! outpost at Walt Disney World Resort’s Disney Springs entertainment and dining hub earlier this month, taking over a section of Earl’s renovated Planet Hollywood restaurant complex. Fieri collaborated on the venue’s upgraded menu last year.
Already welcoming long lines, the Florida location is notable for the menu’s calculated affordable price point, providing a cheap dining alternative at the frequently pricey tourist destination. Disney Springs is already home to two more familiar Las Vegas brand names, chef Masaharu Morimoto’s Morimoto Asia and Morimoto Asia Street Food, plus the soon-to-open Jaleo by José Andrés.
Locally, real estate broker CBRE Las Vegas has penciled in a Chicken Guy! expansion inside a 3,000-square-foot corner space at Town Square, directly across from California Pizza Kitchen and the soon to debut P.F. Chang’s.
The founder and CEO of the Planet Hollywood restaurant concept and chairman of the Planet Hollywood Resort, Earl also operates the Earl of Sandwich and Buca di Beppo chains.
Confirming a move to Nevada, Earl also hinted to Eater Vegas this won’t be the only home of “Sauce Boss” sandwiches.
“We are looking at Vegas at the moment and Chicken Guy! will be coming very soon. We got off to a phenomenal start at Disney Springs (Walt Disney World Resort) and we are big fans of Town Square. We are looking around the entire city for locations.”
During press events to mark the Disney Springs arrival, Earl jokingly reached out to customers of a business rival, explaining “if you’re a Chick-fil-A fan, you can eat with us on Sundays.” Yet to be officially announced, Chick-fil-A is building a new location less then half a mile away south of Town Square.
On the future Chicken Guy! menu, chicken sandwiches, tenders, salad bowls, sides including fried pickle chips and loaded fries, a kid’s menu and the “triple double mint,” and cinnamon apple “Flavortown frozen treats.”
Diners can also choose from 22 separate sauces, including “Peri Peri, “Nashville hot honey” and “Donkey Sauce,” revealed to be created with “mayo, roasted garlic, mustard, Worcestershire, lemon.”
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