Sample Eataly, NoMad, and Roy Choi at Life Is Beautiful

Those heading to Life Is Beautiful, the music and arts festival Sept. 21-23, can get a first taste of NoMad, Eataly, and Roy Choi’s Kogi BBQ while listening to The Weekend, Florence + The Machine, Travis Scott, Miguel, Arcade Fire, Tyler, the Creator, DJ Snake, Death Cab For Cutie, Bastille, and more.

The three-day festival returns for the sixth year with a food and drink lineup that brings a roster of chefs and mixologists, food trucks, pop-up surprises, exclusive restaurant previews, and more than 70 options from accessible to everyone to very VIP.

The main festival grounds features The Cookout from chef Justin Kingsley Hall of The Kitchen at Atomic with Royden Ellamar of Harvest, Khai Vu of District One Kitchen & Bar, Mike Minor of Border Grill, Brian Howard of Sparrow & Wolf, Johnny Church of Golden Entertainment, Vincent Rotolo of Good Pie, and Hemant Kishore of Toddy Shop showcasing their food.

The VIP experience brings food and drink from STK, Dutch Bros. Coffee, Rooster Boy Cafe, Echo & Rig, the on-the-way La Strega, and Masso Osteria.

All-in ticket holders can access the Backstage Brunch from Josh Smith of Bardot Brasserie on Saturday, followed by an exclusive preview of Las Vegas’ NoMad restaurant from chef Daniel Humm and restaurateur Will Guidara on Sunday. Black Tap Craft Burgers & Beer holds a pop-up with chef Stephen Parker while beverages come from The Dorsey, Rosina, and the soon-to-open Electra Cocktail Club.

Very VIP ticket holders can taste what Eataly has in store before it opens later this year at the Park MGM, while Starboard Tack serves classic Tiki cocktails throughout the day.

Festival-goers can also participate in a cocktail school with Bryant Jane and Lyle Cervenka of Starboard Tack, and hosted by Gene Samuel of The Fabulous Swiggavino Bros. Dakota Nate (A Cocktail of Two Cities), Christina and Pamela Dylag (Velveteen Rabbit), George Sproule (The Cosmopolitan of Las Vegas), Matt Graham (Herbs & Rye), Kinson Lau (Station Casinos), Jen Len (Jammyland), Leo Robitschek (NoMad Las Vegas) Ami Robbins (Unknown bar at the Palms), and Juan Coronado (Bacardi Rum Ambassador) share their tricks behind the bar.

And then there are the Culinary Villages with more than 50 restaurants and food trucks. The lineup includes Scotch 80 Prime, District One Kitchen & Bar, Naked City Pizza, Shiraz Restaurant, Chipotle Mexican Grill, The Black Sheep, Fuku Burger, Kogi BBQ, Boba by Milkbox, Afters Ice Cream, and more.

Non-alcoholic drinks include craft lemonades, Boba teas from Boba by Milkbox, and specialized coffees from Dutch Bros. Coffee. Visitors who are age 21 and over can order specialty cocktails such as the Bacardi Desert Mojito, the official cocktail of Life Is Beautiful, as well craft beers and more.

Tickets start at $135 for one day and $295 for all three days.

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