Television personality and chef Gordon Ramsay already has five restaurants across Las Vegas and three more nationwide. A new deal with Lion Capital, a private equity firm in Los Angeles and London, fuels a move to invest $100 million in the next five years. Forbes reports the deal could bring 100 new Ramsay restaurants to the United States by 2024.
Lion now owns 50 percent of Gordon Ramsay North America, while Ramsay retains tbe other 50 percent of the company. Ramsay tells Forbes he started looking for an equity partner a year ago.
Three of Ramsay’s Las Vegas restaurants — Gordon Ramsay Steak, Gordon Ramsay Pub & Grill, and Gordon Ramsay Fish & Chips — are targets for expansion. Ramsay also plans to introduce the U.S. to Gordon Ramsay Street Pizza and Gordon Ramsay Bread Street Kitchen, which he calls “a modern Cheesecake Factory.” London, Hong Kong, Dubai, and Singapore already have Gordon Ramsay Bread Street Kitchens.
Gordon Ramsay Steak at Paris Las Vegas opened seven years ago with a roster of beef Wellingtons and sticky toffee pudding, which Ramsay says sold 250,000 and 200,000 since opening respectively. Gordon Ramsay Pub & Grill, which Ramsay says makes $20,000 a day selling fish and chips, debuted at Caesars Palace, and Gordon Ramsay Burger at Planet Hollywood Resort at the end of 2012. The Linq Promenade hosts Gordon Ramsay Fish & Chips. Gordon Ramsay Hell’s Kitchen at Caesars Palace opened last year.
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