The self-described “best Mexican restaurant in Los Angeles” has yet to announce its first out-of-state expansion to the Las Vegas, but plywood and construction paperwork reveal Frida Mexican Cuisine intends to make a big impression on the Strip.
Replacing the vacant, former home Border Grill at the Forum Shops at Caesars, Frida will sit across from other newcomers already on the the way, True Food Kitchen, and its spin-off True Bar, plus the long-awaited arrival of chef Charles Phan’s The Slanted Door from San Francisco.
To makeover the Border Grill space, the Mexican restaurant has already allocated $1,520,000 in construction costs alone. Both Border Grill and its predecessor P.J. Clarke’s made use of an indoor patio in front of the main entrance.
Created by the Frimex Hospitality Group, the brand promotes itself as an “ambassador to authentic, artisanal, and traditional Mexican cuisine” in Beverly Hills, Westwood, Torrance, Cerritos, and Sherman Oaks, California. In Las Vegas, the restaurant is also expected to be open for brunch, lunch, and dinner.
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