While singer Mariah Carey won’t be bringing her Christmas concert to the stage in Las Vegas for 2020, she has dipped into the restaurant business. The “All I Want for Christmas Is You” singer launched her own virtual brand, Mariah’s Cookies, with availability in Las Vegas and 30 other U.S. cities.
The singer teamed up with Virtual Dining Concepts and restaurateur Robert Earl to create a delivery-only brand of cookies. Customers can order chocolate chunk, triple chocolate chunk, Heath Bar, lemon cooler, and spiced oatmeal raisin, as well as holiday flavors white chocolate cranberry, pumpkin, and gingerbread. Options include boxes of a half dozen or dozen that can include all one flavor or a mix.
Customers can order from one of three Las Vegas locations, or via third-party delivery apps including GrubHub, DoorDash, Postmates, UberEats, and Seamless.
The collaboration comes on the heels of Earl’s partnership with rapper Tyga, who launched Tyga Bites, a ghost kitchen serving delivery-only oven-baked, boneless chicken bites, last summer.