A crazy new grocery store filled with zany products and art installations debuted at Area15, the 200,000-square-foot retail and entertainment center west of I-15 with live events and art installations. Omega Mart, from Santa Fe-based arts and entertainment company Meow Wolf, brings what it calls “America’s Most Exceptional Grocery Store.”
The space includes four themed areas and 60 installation-filled rooms, terrains, and portals to other worlds made by more than 325 artists including Beach House, Brian Eno, Amon Tobin, Shrine, and Android Jones.
Visitors start in Omega Mart, a space modeled after a big-box grocery store, filled with more than 100 custom products such as Wake Up Please! Energy Drink, Whale Song Antiperspirant/Antidepressant, Nebula Loaf, and Americanized Beef. The Dramcorp Offices on the second level of the exhibit offer a look inside a fictional, family-owned business dubbed the corporate entity behind Omega Mart, filled with a Tron-inspired office space. The Factory showcases Dramcorp’s mysterious operations and bizarre production procedures used to make Omega Mart’s signature products. The Projected Desert features an immersive video projection artwork spread over a two stories.
Other rooms and spaces throughout the exhibition feature work from artists such as Alex and Allyson Grey and Claudia Bueno, among others. The exhibition also features the bar Datamosh serving classic drinks such as the Meowjito, Old Fashioned Spray, and The Source. Additional spaces will open as the exhibition evolves.
Omega Mart will be open from 3 to 9 p.m. Monday through Thursday and from 3 p.m. to midnight on Fridays. Weekend hours are from 10 a.m. to midnight on Saturday and 10 a.m. to 8 p.m. on Sundays. Tickets are available for pre-purchase for $45 for general admission ($40 for children, seniors, and military), and $35 for Nevada residents ($30 for children, seniors, and military).