During the same week Bobby Flay launched a new website and social media for his Bobby’s Burgers restaurant, the celebrity chef filed paperwork to bring his fast-casual venture to a second Strip location. Still to be officially announced, Bobby’s Burgers filed permits for an estimated $413,393 build-out at the Harrah's Las Vegas resort, across Las Vegas Boulevard from Flay’s original location inside the Forum Food Hall at Caesars Palace.
The budget falls in line with estimates provided for franchisers looking to create an approximately 1,200-square-foot project, described as “ideal” for casinos and similar in size and scope as the Caesars site. The budget includes installing new kitchen equipment.
Harrah’s currently features a walk-up, counter-service Burger Bar inside its Fulton Street Food Hall. KGB: Kerry’s Gourmet Burgers operated by the late chef Kerry Simon shuttered in 2015. Flay would join fellow TV-star chef Buddy Valastro, who debuted his PizzaCake restaurant at the front of the resort early last year.
Also open at New York’s Yankee Stadium during games and special events, Bobby’s Burgers at Caesars Palace serves six burger choices, including nacho, blue cheese and bacon, and barbecue smokehouse variants, plus two “crunchified” selections that add potato chips under the bun. The expanded menu adds a veggie burger, a fried chicken sandwich, plus buttermilk onion rings, bacon and cheese fries and milkshakes.
Flay’s previous national venture, the more upscale and seated Bobby’s Burger Palace shuttered at the outdoor portion of the the Shops at Crystals last year.